2018-19 Unit Plan
Enrollment Management

Mission Statement

The Enrollment Management Committee develops and monitors the execution of the college’s enrollment management strategy which emphasizes retention, schedule, and recruitment.

Program Description

The Enrollment Management team meets 1-2 times per month to discuss enrollment goals, review recent EM actions, determine how to allocate EM funds, and make recommendations on scheduling, retention, and recruitment initiatives.

The team recommends FTES targets, communicates progress towards stated targets, and provides guidance for the campus community in achieving enrollment goals.


Accountability for Previously Funded Items


Accountability Item 1

Marketing, Recruitment, Outreach, Retention


Amount: 50000.00
Used For Intended Purpose: Yes
Benefit

Funds were used to support:

  1. Marketing action plans (MAPS) developed by Instructional areas above and beyond what was funded through IEPI.
  2. Adoption of new orientation software that will better facilitate new incoming students processes.
  3. Adoption of Campus Logic software in Financial Aid.
  4. Hourly Reg Workers and Call Center employees to assist with peak student demand timeframes.


Student Learning/Administrative Unit Outcomes


        

        
        
        
Standards/Goals for Student Achievement (OSLED Departments)

        
            

        

        
        
        
Standards/Goals for Student Achievement (All Other Departments)

        

        

        

        
Strategic Direction

        
The Enrollment Management Committee aligns its efforts with the following components fo the Strategic Direction:


1.f - Strategic Scheduling


3.a - Increasing the use of meaningful data


4.1 - Practicing strategic enrollment management that integrates financial planning with student need and achievement.


Enrollment data is provided to the EM committee on a regular basis during meetings and via email. Data is shared with the larger campus community at panning and budget forums that are held at regular intervals throughout the year. Important topics such as enrollment targets, apportionement revenue, recruitment, persistence, and class schedule are regularly covered

        

        
        
        
Program Review

        
N/A

        

        
        
        
Department Goals

        
Committee goals for the 2018-2019 year are to increase enrollment through increased student persistence, by sustaining and/or improving existing recruitment efforts, and by optimizing the college schedule to ensure students have appropriate and necessary course taking options.

        



        
Future Development Strategies

        

                    
Strategy 1 - Primary Goals

                    

                        
    

  • Stabilize Enrollment
    • 

  • Link Academic Programs and SEM
    • 

  • Stabilize Finances
    • 

  • Optimize Resources
    • 

  • Improve Services
    • 

  • Improve Access to Information
    • 

  • Reduce Vulnerability to Environmental Factors/Forces
    • 

  • Evaluate Strategies and Tactics
    • 


                        

                   
                            Initiatives
                            

                            
    
                                    
  • Supporting Student, Faculty and Staff Success
    • 
                                    
  • Using Data-Informed Processes for Continuous Improvement
    • 
                                    
  • Maximizing Resources to Support Student Learning
    • 
                            

                            


                        Supporting Rationale

                        
Ensure the college generates the appropriate amount of FTES and maximizes potential enrollment revenue in order to provide essential learning opportunities and support services to students.

                        

                    
                    
                        Supporting Rationale Alignment

                        Supports Previous Program Review Recommendations: No

                        Supports Changes from Student Learning Outcomes Assessment: No

                        
                        
                    


        
    
    
    
        
Requested Non-Financial Resources

        

            
Additional assistance from Institutional Research regarding enrollment trends, analysis of student behavior, and FTES projections would be very beneficial.

            
        

    


        
Current Financial Resources

        

            
N/A

        
    
    
    
    
    
            
Augmentation Requests

            

                
                    
                    

                        Original Priority
                        Program, Unit, Area
                        Resource Type
                        Account Number
                        Object Code
                        One Time Augment
                        Ongoing Augment        
                    

                    

                        Description
                        Supporting Rationale
                        Potential Alternative Funding Sources
                        Prioritization Criteria
                    

                    
                    
                    
                    

                
                
                
                        

                            1
                            Enrollment Management
                            Operating Expenses
                            11-099-712-1-645000
                            55000
                            $100,000.00
                            $0.00
            
            
                        

                        

                            Funding to Support Enrollment Generating Activities and Initiatives
                            These funds will be allocated via the Enrollment Management Committee on activities or initiatives that have potential to generate additional FTES. Specific guidelines for allocations and projects are yet to be identified. We will look to existing unfunded unit plan augmentation requests that have enrollment generating potential before soliciting new requests from campus.
                            
                                
    
                                

                            		
                            
                                
    
                                        
  • Practicing strategic enrollment management that integrates financial planning with student need and achievement
    • 
                                        
  • Maintaining ongoing operations at current levels (excludes grants)
    • 
                                        
  • Aligning the instructional schedule with Guided Pathways
    • 
                                        
  • Meeting standards and working to achieve goals for course success, retention, degree achievement, certificate completion, transfer, and credentialing
    • 
                                        
  • Using data, research and collaborative efforts to develop and maintain appropriate
program and pathway based course offerings, locations and modalities
    • 
                                        
  • Offering a schedule that reflects and coordinates initiatives such as Guided Pathways,
providing high school students the opportunity to earn college credits while still in high
school, and providing programming for working adults
    •