To procure and offer texts, books, merchandise and services to students, faculty, staff and the general public in support of the college�s educational mission to maximize the collegiate experience of our students in achieving their educational goals.
As the primary outlet for textbooks and related merchandise, as well as serving as the convenience store for the campus, the Bookstore is successfully meeting its mission, employing a professional and loyal staff dedicated to making the store a viable business enterprise and serving students to the best of its ability. In spring 2019 the Bookstore continues to focus on customer service and a pleasant shopping environment, providing students and staff with a wide array of products. A complete array of school supplies, textbooks, textbook rentals, custom texts, and texts in multiple formats are just some of the ways we cater to student needs. We also carry a large selection of merchandise from logo t-shirts, hats and sweatshirts, to all possible supplies students may need to be successful. The Bookstore understands the competition in today�s market so consequently does all it can to put student�s first, and to become the preferred shopping destination for textbooks, other course materials, supplies and Butte College logo merchandise.
As an Auxiliary Service, the Bookstore does not perform academic program reviews. We review our program on an annual basis through Unit Planning. Our unit plan is designed to align with the Strategic Direction of the College as well as maintain the same high standards of student success.
1) Source an online text book provider to provide lower cost text books to students
2) Redesign the bookstore footprint to increase sales of merchandise and supplies
3) Streamiline studetn labor based on the needs of the business
Strategy 1 - Increase completion rate
Outreach to faculty for timely adoptions
Timely adoptions allow for more buy back opportunities for students, as well as allowing the Bookstore to procure as many used copies as possible which helps keep our prices low. We will place flyers in individual mailboxes, District Announcements, and send email messages to chairs, coordinators, and area administrative assistants to spread the word. Now that our text book buyer has access to all faculity email, our goal is to see a substantial increase in completion rate.
Strategy 2 - Student outreach
Continue to market to students more affordable options for textbooks and supplies
In an effort to build/re-build our relationship with students we will make every effort to connect with the student body. We will use strategies as outlined by the National Association of College Stores and the Missouri Book Company in conjunction with ideas that surface locally. These can include but are not limited to a loyalty program, in-store coupons and promotions, use of social media, etc. In addition we will use every day interactions to help assess the needs and concerns of our student population.
Strategy 3 - Provide competitive pricing
Partner with a company to provide an online bookstore. This will provide a cost savings to students nad guarenteed buyback on specific titles.
An online bookstore will provide a more cost effective method to buy textbooks for students. This will eliminate expensive and expansive inventory sitting on the bookstore shelves. An online bookstore provider will be able to price comp with the exisitng market. ie Amazon
Strategy 4 - Redesign the Bookstore layout
With removal of textbooks we will need to redesign the and recreate the existing Bookstore to better serve students. Will increase our offerings of sundries, clothing and supplies. The Campus Roadrunner Store will become the a hub for students to purchase the necessary supplies and snacks to be successful in the classroom.
The high cost of textbooks has become a barrier for many students. An online store with very competative pricing as well as the needed supplies with increase the retention and completion of students
As an entity of Auxiliary Services the Bookstore is a self-supporting operation. We are expected to meet all of our own financial obligations including employee salary and benefits. Any profits realized are designated for future business needs.
| Original Priority | Program, Unit, Area | Resource Type | Account Number | Object Code | One Time Augment | Ongoing Augment |
| Description | Supporting Rationale | Potential Alternative Funding Sources | Prioritization Criteria | |||
| 1 | Bookstore | Equipment | 51-302-170-1-691000 | 56410 | $14,280.00 | $0.00 |
| (2) Supplies Vending Machine | New vending machines located at the Glenn Center and Main Campus will allow students access to supplies after normal business hours. ie scantrons, blue books, pencils, pens etc.... |
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| 2 | Bookstore | Operating Expenses | 51-302-170-1-691000- | 55630 | $5,000.00 | $0.00 |
| Consulting Fee | As our Bookstore takes textbooks online we will need to redesign the existing footprint to include traffic flow, offerings and marketing to our campus community. A professional campus store consultant can help provide strategic direction to best serve our students |
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